Alexa Raab is a dedicated, collaborative leader who unites her expertise in communications, brand strategy, marketing, and management as the Director of Communications for Covation Biomaterials and Sorona®, an eco-efficient performance fiber. The brand’s sustainable vision, and commitment to improving the environment without compromising quality, is an inspiration to her. It’s this level of commitment to innovation that has motivated her to remain with DuPont for 18 years. “I am proud to work with teams that are creating products the world needs and that improve how we live,” she explains. “We most recently launched our new sub-brand and Common Thread certification program during the global pandemic and we did not face any opposition. Instead, all we heard was: ‘How can I help?’”
Prior to joining the Sorona ® team, Raab was the global communications and brand manager for DuPont’s packaging and digital inks group, where she managed a global team. It was the second time she led a global team at the company, after holding the marketing communications role with Verlasso ® where she worked with various stakeholders to propel the project forward. She also has extensive experience with DuPont’s personal protection business with brands including Nomex ®, Kevlar ®, Tyvek ®, and Tychem ®, where she mastered digital tools and held a corporate communications role focusing on internal needs with team members working on the shop floor.
Raab has a graduate certificate in Socially Responsible and Sustainable Apparel Business from the University of Delaware. She is Six Sigma Green Belt Certified, which further developed her process improvement skills, and LEAD Training certified. She earned her degree in Communications with minors in English and Art History from Villanova University. Outside of work, Raab is a proud homeroom mother at her children’s school.